Our Expertise


Striving to achieve the best

We aim to establish and uphold the highest standards of training in Aesthetic, Beauty and Laser therapy.

Promote the exchange of professional knowledge, new developments and information.

Provide education that can lead to job security, financial stability, more life skills and happiness.

Create a quality and recognised education facility housing a team of expert tutors delivering an outstanding curriculum in both theory and practical sessions.


From the heart of Chester

The DD group was founded by company director Daniela Dobbin. Her vision was to create prestigious, trustworthy and innovative companies in health, beauty and wellness all under one roof.

Before DD Academy, MD Daniela launched DD Clinical. This was the first in the DD group and opened in 2019. This award-winning clinic went from strength to strength offering only proven, result-driven treatments and technologies, provided by experienced leading experts in a high-end luxury setting. Over and above that, DD Clinical created an unrivalled reputation for customer service and loyal clientele – this customer-centric clinic provides no less than 5* customer service.

The success of DD Clinical and the positive responses to its ethos inspired Daniela to want to offer the same quality training to others. The goal was to provide outstanding quality training as well as ongoing support for professionals wanting to join the industry or those already in it who wanted to elevate their skills and career. So, In August 2022, DD Academy was born. DD Academy quickly became recognised for its exceptional training facility, excellent curriculum and expert teachers.


Train with confidence


Daniela Dobbin


With over 17 years of experience in the aesthetic and beauty industry, Daniela has worked with many high-profile doctors and helped to set up some of the most exclusive clinics in the UK. Alongside this, Daniela has extensive training experience and was once responsible for the training and quality management of over 150 staff for a large skincare company. This experience allowed her to bring her vision to life of not only providing quality training courses but additionally business and marketing support for all students who also want to create a successful business of their own.

Benjamin Murphy

Benjamin Murphy

Marketing Manager

Benjamin Murphy

Alex Rodgers

Lead Tutor

Benjamin Murphy

Dr Sekela

Medical Lead

Benjamin Murphy

Penelope Oglesby

Head of Sales & Business Development

Benjamin Murphy

Julie Morris

IQA & Assessor

Benjamin Murphy

Gwen Diep

Training Assistant

Benjamin Murphy

Louis Dodd

Nail Tech Tutor

Benjamin Murphy


Preparing you for a better future

At DD Academy we care about your future and the investment you are making in your career. That is why we only employ the most highly trained and qualified staff to deliver a dynamic and unparalleled curriculum.

Your journey is not over at the end of the class as we provide all our students with the tools and resources needed to set up for success. This includes marketing and business advice, free access to a CRM system, as well as any forms and aftercare needed.

Our approach is to set you up for success.


Learn More

Interested In a Course

Do you want to learn from leading industry experts in Chester’s state-of-the-art training facility? Our leading educational courses have been developed to provide the best theory and practical training so that you can become an expert too.

Visit our courses

Success Stories

Huge thanks to DD Clinical Academy and Jane in particular for a day that met and surpassed all expectations. She was warm, encouraging, extremely knowledgeable, thorough and meticulous; not once making me feel like I was too much or too little. All questions patiently and expertly answered and an experience very much personalised to my needs. I went away feeling content, reassured and supported and I'd have no reservations going back. The beautiful certificate was the icing on the cake because God knows how much I love colour. Thank you.

Ani Kasiurak


I recently completed the laser, IPL and tattoo removal CPD course at DD clinical academy. Everyone at the academy was so friendly and made me feel really welcome. The standard of training was excellent with plenty of hands on practical treatments. The tutors were extremely knowledgeable and professional. I have booked to complete the skin specialist training course in October, so excited!

Jay Holland


Have completed my VTCT level 2 and 3 beauty at DD Academy I can not recommend them enough. The tutors were so professional and couldn't do enough to ensure I left confident and with the tools needed to set up my own beauty salon. I had recently changed careers and I am so glad I found DD academy as they have continued to support me even after I completed my course which is so valuable when I am working on my own as therapist. THANK YOU

Jessica Howe


I recently completed the Lazer, IPL and Tattoo Removal training course at the stunning DD Academy. The facilities are incredible and staff were so supportive and friendly. The course boosted my confidence and knowledge with treating different skin types. I have already booked my next course Pathway to Asthetics and can’t wait to return to the Academy.

Rebecca Lathem


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